Word: outsolder
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Dates: during 1960-1969
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Even more of a threat is posed by the rapid advances of synthetics, which last year outsold cotton 2 to 1. The cotton industry is fighting back, but its $13 million research and advertising campaign amounts at best to a rearguard action. Research is concentrated on quick development of permanent-press fabrics made entirely of cotton. Ordinarily, such fabrics must be strengthened with synthetics, since the chemicals used to impart a permanent press weaken cotton fibers. The first limited success was an all-cotton durable-press shirt marketed this year...
...Suez canal. Consumer goods, notably more than $10 million worth of autos, took up a good share of the total. Though many Israelis still flatly refuse even to ride in a Volkswagen-and more than just a few North American Jews will not consider buying VWs-German autos outsold those of all other nations in Israel last year. Volkswagen led the list, with sales of more than 1,500, and the VW dealer in Jerusalem, Abraham Tawfiq, expects to triple his sales this year...
...power level, have a mere 3.2% share of the domestic market and 6.4% of German exports. In the first seven months of 1967, NSU car sales dropped 27% from the same period last year. Volkswagen too was feeling the pinch: in July both Opel (G.M.) and Taunus (Ford) outsold the Beetle in Germany. That NSU has survived the crush of the giants at all is a triumph. Its sales grew from $10 million in 1958 to $120 million last year, and almost all profits were poured back into the company. Now, says Von Heydekampf, "If the RO 80 sinks...
Heroes, however, are not always easy to pick. One of Stone's early miscalculations was Jackie Robinson dolls-which were unaccountably outsold by Rival Joe DiMaggio dolls in Harlem stores. Now, with camp idol Batman beginning to fade, Licensing is going back to the locker room for more durable names. Not long ago, the company got French Diver Jacques Cousteau to give his name to a line of underwater gear. As for tennis and the USLTA, says Stone, they "will outlive...
...renowned man-of-the-people Olympic swimmer has made it big this month in the Square, where his personality posters have outsold those of the matinee idols...