Word: outsolder
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...forging, casting, hammering, machining & building out of wood, iron and steel the strong and powerful implements of railroading, Baldwin Locomotive has a big place. Of the three big U. S. makers of that essential giant, the locomotive, it is by far the oldest (founded 1831). In 1929 it outsold American Locomotive, its big competitor. But long before 1929, Baldwin, in common with makers of cars, couplings, air brakes, signals and other railroad necessities, had felt the effects of the peculiar industrial dependence under which they operate. Good or bad, the railroad equipment business varies as the square of the railroad...
...balance sheet filed with the Massachusetts commissioner of corporations & taxation last week, Henry Ford's profits for 1935 seemed to have been $3,565,000, a drop of nearly 50% from the year before. This was a sharp surprise to Ford rooters. Last year Ford not only outsold Chevrolet for the first time since 1931 but registered a 79% gain over 1934 in the number of cars produced. As a whole the automobile industry gained only 32%, yet profits as a whole were up about 125%. Ford's 1935 output of 1,193,000 units was only...
...week Standard Statistics Co., Inc., world's largest figure factory, estimated U. S. cigaret consumption for 1934 at an all-time new high of 125,000,000,000. Many a cigaret smoker was surprised to find that conservatively advertised Chesterfield, with sales of 34,500,000,000, had outsold garishly advertised Camel (33,800,000,000) and Lucky Strike (33,000,000,000). Old Gold was a poor fourth with 5,500,000,000. Total consumption of the leading four was up 8.4% from last year, but nearly 7,000,000,000 below the 1930 peak. Chief reason...
...third year of Roosevelt II. A dozen years ago when Chevrolet sales were 76,000 and Plymouth was not even an idea in Mr. Chrysler's head, Mr. Ford was turning out Model T's at the rate of 2,000,000 per year. But Chevrolet has outsold Ford in six of the past eight years, and the last million-car year at River Rouge was 1930. Last year Mr. Ford had a head start over Chevrolet, which was delayed by the tool & die strike. Yet in combined truck and passenger car sales Chevrolet again nosed out Ford...
...Bernarr Macfadden (then Kinistherapist Bernard Adolphus McFadden) invented a massaging device. To advertise it he brought out a 5? pamphlet consisting principally of a serial called "The Athlete's Conquest" with cover illustrations of "Professor B. McFadden in Classical Poses." The pamphlet far outsold the massager, became the Professor's chief interest as Physical Culture magazine...