Word: outsolder
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...results? "Despite an overall bias in favor of French over German wine sales," they soberly reported last week in the prestigious science journal Nature, "French wine outsold German wine when French music was being played, whereas German wine outsold French wine when German music was played." What may be even more significant is that only six of the 44 customers who consented to fill out a questionnaire admitted that they had been influenced by the music...
...Pepsico's namesake business has suddenly gone flat. A couple of years ago, Pepsi's internationalists trotted out an ambitious plan to close the cola gap. Pepsi was then being outsold outside the U.S. by 3 to 1, and the idea was to blast the Atlantans from the shelves and fountains using a combination of new products such as sugar-free Pepsi Max, new bottling alliances, and new advertising combined with an old arrogance that Pepsi's marketers have always had in two-liter sizes. None more so than Christopher Sinclair, who led Pepsi's international soft-drinks business...
...tests. One was the company's regular screening exam, the other Seligman's test measuring their levels of optimism. Among the new hires was a group who flunked the screening test but scored as "superoptimists" on Seligman's exam. And sure enough, they did the best of all; they outsold the pessimists in the regular group by 21% in the first year and 57% in the second. For years after that, passing Seligman's test was one way to get hired as a MetLife salesperson...
That bizarre scenario might seem impossible for even a semiotician to duplicate. But guess again. Eco has produced another novel, Foucault's Pendulum, which has sold more than half a million copies in Italy since it was published last October and at one point outsold the next highest best seller by 15 to 1. Translation rights have been assigned in 24 countries, and an English version by William Weaver will be published in the U.S. next October. Once again the Italian press has orchestrated what it calls Ecomania with cries of delight and outrage. One newspaper praised Foucault's Pendulum...
...upstart "fourth network." The three networks' combined share of the audience shrank to a low of 70% last season, and the decline shows no signs of leveling off. New technologies like home satellite dishes and fiber-optic cable could eventually pose even greater threats. "We've been outplayed, outsold, outmarketed, outhustled by younger entrepreneurs," says Howard Stringer, the former president of CBS News recently promoted to head of the CBS Broadcast Group. "We are still the Goliath of broadcasting, but we will be slain by all the little Davids if we don't pay attention to them...