Word: ovechkins
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...commissioner Gary Bettman was less effusive. When I asked him to sell his sport, he pointed out, "The players all grow playoff beards. It's their commitment to the cause, the bond of the team." But Bettman did add that anyone who watches "Washington play Pittsburgh and sees Ovechkin play Crosby" will catch hockey fever. When I e-mailed this to Josh, he responded by sending me a news story about how Washington and Pittsburgh had to reschedule a playoff game due to a conflict with a Yanni concert. Yanni not only won the fight but cruelly taunted hockey fans...
What a dream series for the NHL. The league's two best players, Alex Ovechkin of the Washington Capitals and Sidney Crosby of the Pittsburgh Penguins, are going goal for goal, assist for assist, in an Eastern Conference semifinal series headed for a deciding Game 7 on Wednesday night. In Game 2, a captivating 4-3 Capitals win, both guys scored hat tricks. Five of the games have been decided by one goal, and three have gone into overtime...
...smaller audience than last year's College Baseball World Series, which ESPN broadcast for an average of 1.4 million viewers. On May 8, only 647,000 viewers tuned in to Game 4 of the series, making it the 81st highest-rated program on cable that night. The Crosby-Ovechkin dream duel clocked in behind both a Batman episode on the Cartoon Network (1.5 million viewers) and a Reba rerun on Lifetime (930,000). The Los Angeles Lakers-Houston Rockets NBA playoff game on ESPN, with nearly 6 million viewers, came in first. The May 9 NASCAR Sprint Cup race...
...lockout, Versus outbid ESPN for rights to hockey games. NHL commissioner Gary Bettman chose cash over the increased exposure any sport gets from ESPN, which is currently in 98 million homes. While the game has gotten better - new rules have increased scoring, and phenoms like Ovechkin and Crosby have given the game new blood - Bettman lost a mainstream audience to which he could market this improved product. So while Ovechkin-Crosby plays out in the wilderness, Bettman should wonder what might have been. (See TIME's picks for the best and worst sports executives...
Jerry Bruckheimer He is the executive producer of the Emmy Award-winning reality show The Amazing Race At 23, Alexander Ovechkin is already the Iron Man of the NHL, having played in 203 consecutive games. The leading goal scorer last year, Ovechkin has revitalized hockey in our nation's capital. What makes him great is his pure, heroic genius on the rink...