Word: over-the-top
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...easy to blame such over-the-top pitches on the often noted tendency of today's parents to ruin childhood by applying the same maniacal will to raising kids as they did to making partner before age 35. Marketers are no fools. They read Bobos in Paradise, David Brooks' satiric deconstruction of the new educated élite and its obsession with useful leisure activities, and they are well aware that today's overachieving superparents can't bear the thought of their obviously exceptional offspring wasting breath on any activity that won't help them win early acceptance to Princeton...
Just as important, Runway isn't afraid to be fun. Like the couture world itself, it plays with the tension between high- and lowbrow, combining earnest discussions of artistic intent with shamelessly over-the-top challenges. In the first challenge of Season 3, the contestants "source" the materials for their first outfits from the apartments they're staying in--tearing down chandeliers and shearing the fabric off mattresses. And the contestants know that performance is part of their business. A contestant in the Season 3 premiere lays out her "four cs" theory of success: "courage, creativity, cash and celebrity...
...biggest cruise ship ever built sailed out of Miami for the Caribbean last week, flaunting an over-the-top attitude that makes the Queen Mary 2 look restrained. Freedom of the Seas, as the Royal Caribbean cruise line has christened it, cost more than $800 million to build and can accommodate 4,375 passengers. How tough was the 160,000-ton ship to build? Imagine trying to combine all the services of a four-star hotel with the navigational mechanics of a commercial airplane and the security concerns of a small city. And make it all float...
...Nacho Libre, out June 16, he plays a half-Mexican monk who starts wrestling to earn money for his order's beloved orphans. Because Black wears tights and has a physique like a throw pillow, many people have tabbed Nacho as this summer's Wedding Crashers--an over-the-top comedy poised to do big business. As directed by Jared Hess (Napoleon Dynamite), though, the $35 million film is more like Don Quixote set in the absurd subculture of Mexican wrestling than a traditional multiplex comedy. "Jack doesn't wink at the camera," says Hess. "He lives in the weird...
Consider yourself warned. ABC, CBS, NBC and Fox are all developing English-language versions of the over-the-top Spanish-language soap operas known as telenovelas. Unlike American soaps, telenovelas air in prime time, with a cliffhanger at the conclusion of each hour-long episode, and end after a few months. The networks are hoping to find in the telenovela a new format, like reality TV, that will reclaim viewers who have soured on sitcoms, police procedurals and, well, reality TV. "The reality-TV genre is growing stale, and networks are looking for a new, low-cost format to fill...