Word: overbearance
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Dates: during 1990-1999
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...just because Karl Malden won't be brought to overbear on this doesn't mean Amex considers it unimportant. "Membership Savings will be the basis for establishing a broader financial relationship with Cardmembers," reads an internal marketing piece. "In time, we plan to offer several savings and investment products" -- IRAs and annuities, for example. With millions of affluent cardholders, Amex can quickly accumulate tens of billions of dollars in deposits with nary a bank branch or broken ball-point...
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