Word: overbuild
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Dates: during 2000-2009
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Americans love to overbuild their homes. We put ranges in our kitchens with enough BTUs to light Paris at Christmas, then use them to reheat Domino's. Some even frill up their laundry rooms with stereos and $5,000 mini dry cleaners. So it shouldn't be surprising that rich people are now moving the overdesigning craze outside, to their pools and decks...
...expansion project, five years in the works, clearly illustrates two valuable lessons the company has learned about how to make money in the theme-park business. The first lesson is, don't overbuild. Disney learned that the hard way in France, where the overly ambitious Disneyland Paris forced the company to take a write-down in 1993. "We probably built too many hotel rooms and sized the park a little larger than we needed to," admits Pressler. When it came to expanding in Anaheim, he says, "we wanted to make sure we were building smaller than we feel the demand...
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