Word: overdoes
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Dates: during 1950-1959
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Inundated by the commercial flood, Boyd promises: "We aren't going to overdo it. We'll just keep throwing wood on the fire." But he has endorsed so many products (from bedspreads to pocketknives) that he can't always keep them straight. Of his success Boyd says: "We don't think it's phenomenal. Years ago, a fellow got an idea to build a bridge across San Francisco Bay. People told him he was nuts. One morning we looked up and traffic was going across. Hopalong Cassidy was merely an idea that took 13 years...