Word: overdog
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Dates: during 2010-2019
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...there's something novel about the circumstances of its launch. When the iPhone was released, Apple was a novice underdog entering a smart-phone market dominated by huge, established players like Nokia, Windows Mobile, Palm, Sony Ericsson and BlackBerry. But with the release of the iPad, Apple is an overdog for the first time. The smell of backlash is in the air. The blogosphere and tech magazines are ready to pounce. Apple has overreached itself. What is this device? Who needs it? (See TIME's Tech Buyer's Guide...