Word: overeat
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Physiologically, people overeat because what Dr. Jolliffe calls the "appestat" is set too high. The appestat, which adjusts the appetite to keep weight constant, is located, says Jolliffe, in the hypothalamus -near the body's temperature, sleep and water-balance controls. Physical exercise raises the appestat. So does cold weather...
Like a doctor who finds a patient in good health but warns him against his tendency to overeat, some of the nation's economists have concluded that U.S. industry would be wise to curb its boundless appetite. The Federal Reserve Board, noting that business borrowings for expansion are heavier than they have been since 1953, decided the time had come to apply a mild brake before the boom gets out of hand. The brake: a boost in the rediscount rate from 1½ to 1¾ Since this is the rate at which member banks borrow from the Federal...
...people overeat and get fat? Why, after reducing, do so many of them quickly regain the weight they have lost? In both cases, says Dr. Norman Jolliffe in Reduce and Stay Reduced, published last week (Simon & Schuster; $2.95), the answer lies in the individual's appetite-regulating mechanism-or, as he calls it, the "appestat." People get so used to overeating that they cannot feel satisfied with the right amount of food...
Long the top nutritionist in New York City's Health Department, Dr. Jolliffe believes that people may overeat for one of three main reasons: 1) simple habit,which may be the result of growing up with obese, gluttonous parents; 2) on purpose, as when a child tucks away gobs of food because then his nagging mother stops nagging; 3) psychosomatic urges, to compensate for some social, financial or sexual problem. The second and third causes eventually harden into habits...
...became "Wake up your liver bile!" Jingles urged readers and radio listeners: "When you feel sour and sunk, and the world looks punk . . . Take a Carter's Little Liver Pill." Carter's went on to claim that the increased liver bile would enable the pill-taker to overeat and overindulge in "good times" without morning-after regrets, to wake up "clear-eyed and steady-nerved," "feeling just wonderful," and "alert and ready for work." Copywriters combed the thesaurus and found no less than 30 synonyms for the sluggishness which the pills were said to cure...