Word: overkind
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What all this meant to J.W.T. in new billings was in the area of purest guesswork. Tide, advertising weekly, guessed at least $7,000,000, added that the bonanza put Thompson "neck & neck with Young & Rubicam for the No. 1 spot." Tide seemed overkind to Y. & R.: J.W.T. itself admits to $17,000,000 of new business during the past two years. Said Y. & R., in its best let's-not-knife-the-competition-in-public manner: "No comment." And the peripatetic Ford account, for which J.W.T. hastily divested itself of its small slice of Chrysler business, moved over...
...think it was fine of you to say the nice things you did about me personally. Judged by our record so far, I think most anything that is said would be a little overkind, but we are trying to have a program that all groups will be in accord with and rally to the support of. I am just hoping that all friends and followers of the University of Texas will get into a very close huddle and go out with the same signal and, if so, progress can be made. I am very enthusiastic about the opportunities...
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