Word: overland
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Many a farmer, impressed by the jeep's war record, has wanted to own one-without thinking twice. Well aware of this eager market, publicity-wise Willys-Overland Motors, Inc., the principal jeep-maker, carefully built its trim, grim little wagon into what it thought would be a low-cost, all-purpose farm vehicle of the future. But Willys did not talk about price; the OPA had to be consulted...
...lighter, cheaper than Chevrolet. It plans to build a plant in Cleveland to produce it, possibly set up a new organization to market it. Nash Motors is also reportedly planning a new model with a wheelbase of only 86 inches (present Ford wheelbase: 114 inches). Willys-Overland also has a new small car up its sleeve. But no one was doing much talking-yet. Cracked one motorman with heavy irony: "We're not as far along as Kaiser and Frazer...
Redeployment. Willys-Overland took the wraps off its civilian jeep last week. It looked just like the G.I.'s car-of -all-work...
...corridor linking Central China with Indo China - and points south. This was no mere local redisposition of troops : it meant that Japan had irrevocably written its Southeast Asia and South Seas empires off the books. Their sea lanes already cut by blockade, these areas were denied all hope of overland communications by the Jap withdrawal through Nanning...
...automobile makers, Willys-Overland is least worried about reconverting. Willys' chairman, shrewd Ward Murphey Canaday, will switch production to a slightly modified version of the wartime jeep. Canaday is enthusiastic about the market for jeeps on the 6 million U.S. farms. The export markets look good, too. Canaday has signed one contract with a South American importer for 5,000 postwar jeeps. He has letters from 6,000 U.S. servicemen who have fervently announced they want to become jeep distributors when they get home...