Word: overloads
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Dates: during 1960-1969
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Long before Poet T. S. Eliot expounded his theory of the "auditory imagination," Pioneer Adman Earnest Elmo Calkins used pocket poetry to make "Phoebe Snow" glamorize passenger service on the coal-burning Delaware, Lackawanna & Western Railroad. Slogans nearly always overload the language and often debase it ("cof-fee-er coffee"). English teachers curse Madison Avenue for institutionalizing bad grammar with such calculated lapses as "us Tareyton smokers" and "like a cigarette should." By contrast, some of history's most enduring slogans were plucked from literature. Winston Churchill's call to "blood, sweat and tears"-boiled down from...
Whereupon Tshombe announced that unless Massamba-Debat immediately stopped supporting the Congolese rebels, some 50,000 Brazzaville citizens who live in Leopoldville would be deported. Tshombe's object: to overload Brazza ville's shaky economy, fan enough dis content to overthrow Massamba-Debat's already strife-torn government...
...gets more than he can handle. In the old days, a cub reporter spent his first six weeks writing radio copy for WQXR, the Times's station; today he is likely to go out on a story his first day on the job. "If anything, we overload him," says Rosenthal. "We want to see what...
...fastest in the most rapidly growing and most crowded areas: California, Florida, Arizona and metropolitan New York. In the East, prices get a boost from many suburban communities that resort to "snob zoning" to keep out the creeping city. Reasoning that an influx of families in matchbox homes would overload their schools with children, these communities have zoned all lots for one, two and three acres. "They're attempting birth control by zoning," says Royce...
Miss Ziegler said that the colleges and high school guidance staffs originally favored the Early Decision Plan because it spread their advisory and admissions work over a longer period and decreased the spring overload...