Word: overnighters
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...ridiculous if it catches a viewer's attention: announcers attack water beds with chain saws or dress up like gorillas and yell, "You'll go bananas!" In some cases, these homemade off- the-wall routines have caused a company's business to increase 100% or more virtually overnight. Says Burton Manning, chairman of the J. Walter Thompson advertising agency: "Silliness sells when you're trying to get an ad to cut through the clutter." To keep viewers from wandering into the kitchen during the station break, many businesses are relying on skits that might have been staged by a bunch...
...tower by supporting self-indulgent moral isolationism. One of the few manners in which Americans can have some impact on the internal workings of a sovereign nation is through the constructive use of investment. Using investment as a means toward social and political progress may not bring about an overnight solution, but divestment leaves us with no influence at all. Instead, it robs Blacks of jobs and isolates us from the debate inside South Africa. Divesititure is a quick-fix panacea that would leave us atop the most impregnable ivory tower of all--that of self-righteousness. All we could...
Rowan counsels that an ingenious business idea is usually the "final stage of a slow fermentation process." He cites the birth of Federal Express, the company that created the market for overnight mail delivery. The idea for the business first came to Founder Frederick Smith while he was a student at Yale writing a term paper on the parcel-service system. Much later, while he was flying combat missions in Viet Nam, Smith developed his notion of an "absolutely, positively overnight" service...
...seemed as if the good times would go on forever. As the price of fuel soared through the 1970s, the economies of oil-rich regions, from Texas and Oklahoma to Wyoming and Alaska, exploded. The frantic growth fed on itself: in Tulsa, Houston and Denver, skylines seemed to sprout overnight. The new wealth was intoxicating, making giddy millionaires out of young geologists, and inspiring dentists to become oil barons. Says Texas Historian T.R. Fehrenbach: "Oil was a big hot flash of money...
Noel Koch, a Deputy Assistant Secretary of Defense, recently left his Pentagon office toting an overnight bag and rode to Washington's National Airport. Koch breezed through three airport metal detectors and into the departure lounge. That was as far as he planned to go. Inside his carry-on bag, Koch had concealed a 9-mm handgun that weighs only 23 oz. and is made partly of superhardened plastic. When disassembled, the Austrian-made weapon, known as the Glock 17, does not look like a firearm. Only its barrel, slide and springs, which are metal, show up on airport scanners...