Word: oversold
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Dates: during 1980-1989
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...could use." The authors also devised their own formulas. To gauge climate, for example, they developed a complex scheme relating relative humidity to seasonal variations in temperature. To update the 1980 census, they turned to such sources as IRS change-of-address lists. One discovery: the Sunbelt may have oversold its desirability. Address changes for the past two years show % the Northeast has been gaining population while the West has been losing it. Conclude the authors: "Not only did our (older) cities not die, they are undergoing a rejuvenation unparalleled in our history...
...technically inclined businessmen, but today they are outnumbered by a new breed of consumer: the computer naive. These first-time customers are more cautious, less technically sophisticated and less convinced that computers will change their lives. By and large, they are right. "For the new consumer, the stuffs been oversold," says Esther Dyson, editor of RELease 1.0, an industry newsletter. "The technology is still too hard...
...once thought Vincent the Dutchman had been a trifle oversold, from Kirk Douglas gritting his mandibles in the loony bin at Saint-Rémy to Greek zillionaires screwing his cypresses to the stateroom bulkheads of their yachts, you would be wrong. The process never ends. Its latest form is "Van Gogh in Aries," at New York City's Metropolitan Museum. Viewed as a social phenomenon rather than as a group of paintings and drawings, this show epitomizes the Met's leanings to cultural Reaganism: private opulence, public squalor. Weeks of private viewings have...
...computers was generated by buffs and hobbyists who by now have already bought their machines. "Early market forecasting was extrapolated from that lunatic fringe," says Bill Coggshall, president of Software Access International, a market-research firm. In addition, some industry observers contend that the personal-computer revolution has been oversold and that potential customers are resisting purchases because the machines are hard...
Santmyer has not played much of a tune on that instrument, but her honest attempt is remarkable for its attention to detail-and, of course, its longevity. One suspects, considering the circus surrounding the book, that it is the publisher who has oversold the song and dance...