Word: ovis
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Take, for example, Nokia's new 2730 model, which will be available later this year for just over $110. The 3G device might not have a touchscreen or a swish keyboard, but with access to Ovi Mail, Nokia's free e-mail service, it's designed to give thousands of consumers in emerging markets their "first Internet experience," says Credit Suisse's Garcha. Ovi Mail was conceived specifically for consumers with limited PC access, and almost all the 350,000 accounts registered since the service's launch last December have been created on Nokia phones, not on computers...
...Nokia will launch its app store, Ovi, this week. According to Reuters, the store "will appeal globally to some 50 million phone users." That customer base dwarfs the number of iPhones. (See the top ten applications...
...Nokia has big hopes for Ovi against iTunes. "I've never participated in a competition where I finish number two," says Vanjoki. It also hopes Ovi helps it to sell more higher-profit higher end phones, although Nokia will eventually need a touch screen phone to match Apple...
...That may be true, but as Nokia starts embedding links to Ovi into more phones, operator sentiment could sour. Nokia is loading Ovi onto two fancy phones it introduced this week for shipment later this year - a refurbished N95 and the new N81, both with 8 gigabytes of storage capable of carrying 6,000 songs, according to Nokia. Vanjoki says the long-term plan is to embed Ovi throughout the Nokia range, including two new midrange, 4-gigabyte models it announced this week...
...Many of those, like the Nokia Music Store, will become part of the umbrella Ovi Website that will mark the company's formal Internet coming out when it launches later this year. Ovi - the Finnish word for "door" - could even offer TV programs at some point. Vanjoki, who is in charge of marketing Ovi, says it will includes millions of songs from all 4 major record labels as well as from regional bands. Nokia has set a European price of 1 Euro for a tune, and of 10 Euros for a CD. It has not finalized U.K. pricing, but when...