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Formula for Fibber. Much credit for the success of their propagandizing belongs to Don Quinn, the man who writes the show (NBC, Tuesdays, 9:30 p.m., E.W.T.). He was the first radio scripter to see profit in building an entire comedy show around one of the subjects which OWI allots to radio each month. (Most programs either confine themselves to a sly line or two, or else beat the listeners' ears back with earnest messages...
...Quinn's formula: put into Fibber's loud mouth all the bromidic complaints of disgruntled civilians-and then point out the vulgar errors of Fibber's thinking. When OWI wanted to hit unnecessary travel, Quinn had Fibber attempt a 250-mile train trip, fail to get either a reservation or any sympathy ("If you insist on being bullheaded, why don't you take a cattle car!"), and finally admit that "the railroads have bitten off about as much as they can choo-choo...
...propaganda shows, Quinn says, "We have better audience reaction, we get more fan mail, our Crossley [listener rating] goes up." His explanation: listeners are already interested in the subjects. To test the program's pull, Fibber & Co. were given exclusive rights to one OWI plug, an appeal for merchant seamen. The War Shipping Administration said that "responses doubled the next...
Just how, and through whom, the Germans are to find out was a subject of much controversy last week. OWI's Director Elmer Davis, back from SHAEF, took the view that the free, contentious press of the U.S. and Britain would be a bad thing for the Germans to get a look at. Accordingly, said Davis, U.S., British and other Allied newspapers and magazines would be barred from Germany for "an indefinite period of military occupation." Said he: "Germany is a sick man, and right now can get only what the doctors prescribe. Later on, he will have...
Other sections will deal with reparations, communications, the vast problems of repatriation. OWI's Psychological Warfare Division, under Brigadier General Robert McClure, will dissolve the Nazi Propaganda Ministry, institute an Allied control of internal information as rigid as anything ever dreamed up by the Nazis. For Allied newsmen in Germany, censorship will be relaxed but by no means abandoned (see PRESS). Plan Eclipse provides a public relations section with all the wartime paraphernalia of censorship, accreditation, communiques...