Word: owis
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...counter this Axis advantage, OWI first tried distributing legitimate U.S. magazines overseas. This is still being done in a small way, but OWI was not satisfied because: 1) most U.S. magazines are printed only in English,* would be ineffective in places like Turkey; 2) plain-spoken U.S. magazines, in OWI's opinion, are not always fit for readers in Allied and neutral nations because they do not always follow the U.S. propaganda line exactly...
Victory was OWI's answer. It will be printed in six languages, shipped bimonthly to all accessible parts of Europe, Asia, Africa, Australasia and to U.S. territorial possessions-not to Latin America. OWI Outpost Bureau men will strive to expose as many millions of readers as possible to it. Current plans: 225,000 copies in English, 50,000 in Afrikaans, 75,000 French, 75,000 Portuguese, 40,000 Spanish, 75,000 Arabic; total, 540,000. Victory will sell for the foreign equivalent of 25?, will be doled out free to people the U.S. wants to impress...
...shirt-sleeve editing, OWI's overseas director Robert E. Sherwood picked 29-year-old Kenneth W. Purdy, a Midwesterner who left the University of Wisconsin to become editor of the Oshkosh (Wis.) Fox Valley Free Press at 21. Then he joined the Annenberg publications, working on Radio Guide and Radio Digest. He went to Click in 1938, later went to Look, joined the Donovan Committee in November...
...despite all this fancy filling, Victory still looked too much like propaganda. To make Victory look more like a privately owned magazine, OWI decided that it ought to print advertising to take away the Government taint. Result: a contract (prestige but no profit) with the Crowell-Collier Publishing Co., to publish and sell advertising space for Victory...
Paul Clifford Smith, 34, editor-on-leave of the San Francisco Chronicle, ex-head of OWI's press bureau. He held Navy rank as a lieutenant commander when he worked in Washington, last year resigned to join the Marines as a private...