Word: owner
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Dates: during 1980-1989
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Most teams reflect their coaches, but this one favors its owner. Davis is the only proprietor in the N.F.L. who does not feign piety, and he is one of just two (Cincinnati's Paul Brown is the other) whose understanding of the game is profound. A middle-age rock 'n' roller in a '50s hairdo and a black leather jacket, Davis casts a slim shadow, but it managed to cover elephantine Coach John Madden for ten years. After five seasons, including the championship year of 1980, current Head Coach Tom Flores remains a minor presence...
...romancing the N.F.L.'s star quarterbacks, the Establishment came around to the wisdom of merger. Whether or not he was more capable than Pete Rozelle, Davis became the odd commissioner out, and a man does not go from czar back to coach. Al took his place in the owner's box, but the game plans continue to be smudged with his fingerprints. Now and then, he also enjoys booting Rozelle around courtrooms...
...calls signals for the advocates of the gold standard, rates this Super Bowl just below the invasion of Grenada and above another House budget fight. He would not miss it. Columnist Carl Rowan says he might kill if he were denied a ticket. He is going in Owner Jack Kent Cooke's jetted and pampered entourage. ''Everybody has a little aggression in them," insists Rowan. "We can all get emotionally involved and get rid of it out on the grass instead of having another bombing contest...
...Rochester, N.Y., candy-store owner, Rock graduated from Harvard Business School before beginning his career on Wall Street. Childless, he lives in San Francisco with his second wife, Attorney Toni Rembe, in a home overlooking the bay. He frequently attends and contributes heavily to San Francisco's opera and ballet companies and the city's Museum of Modern Art. His private art collection includes works by the modernists Robert Motherwell and Hans Hofmann. Rock likes to entertain at dinner parties, which attract an eclectic mixture of guests such as Opera Impresario Kurt Herbert Adler and Rolling Stone magazine...
DIED. Ray Kroc, 81, founder of golden-arched McDonald's Corp. (1982 sales: $7.8 billion) and owner of baseball's San Diego Padres; of heart failure; in San Diego. Kroc, a milkshake-machine salesman, bought franchise rights to a California burger stand called McDonald's and in 1955 launched a fast-food empire that now numbers 7,000 restaurants worldwide...