Word: owner
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Dates: during 1980-1989
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...Anheuser-Busch has traditionally dominated the industry through its sheer size and muscle, Miller Brewing Co. has emerged as a hard-charging No. 2. Its tactics: canny marketing and nimble product development. Miller owner Philip Morris used rough-and-ready cowboy imagery during the 1950s and 1960s to propel its Marlboro brand to the lead in U.S. cigarette sales. Since it took over Miller in 1970, Philip Morris has used the same image-conscious advertising to promote beer. The master marketeers down-played the old Miller High Life slogan, "the champagne of bottled beers," and created a new image through...
...like everybody else?" Turner's answer ("Because I'm in last place") was to the point, although not exactly an airtight defense. At that very moment three other owners were last in their divisions, and only Turner was trying to escape on the back of an ostrich. Since that ignominious year, the Braves have risen to first in the National League's Western Division, and Turner no longer threatens to manage. But in a way that tends to astonish all of the people some of the time, and infuriate some of the people all of the time...
...tree these days. Salaries, which jumped as high as $350,000 a week during the palmy '70s, are quietly being renegotiated downward. Many casinos, in both Las Vegas and Atlantic City, have discovered that they do not need megatalent at all. "Tell me," asks John Jenkins, former co-owner of Vegas' Aladdin, "which of these lousy monkeys is worth $300,000 a week...
...Star salaries just went crazy," says Edward Torres, owner of the Aladdin, which made the switch to revues in March. "The performers have absolutely no regard for the casino operator. People don't want to pay $40 or $50 a ticket to see them." Indeed, after Labor Day, only three Vegas casinos, Caesars Palace, the MGM Grand and the Riviera, plan to book headliners, less than half the number often years...
DIED. Lucille Parker Markey, 85, queen of the sport of kings and owner of fabled Calumet Farm; of pneumonia; in Miami. A native Kentuckian, the Grand Lady of the Turf brought a sense of exacting style to the 850-acre, perfectly manicured (23 miles of white painted fences) Lexington farm, which she supervised after the death of her first husband, Warren Wright, in 1950. For more than two decades, Calumet dominated American racing, gathering the Kentucky Derby roses an unprecedented eight times, the Preakness black-eyed Susans seven times and two Triple Crown trophies with Whirlaway (1941) and Citation...