Word: owner
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...give freebies to loyal users. So far, some 200 businesses have signed on, including the Modmarket eatery in Boulder, Colo., which gives free pizza to users who check in 10 times and a free drink to the current mayor. "We get multiple people coming in and mentioning it," says owner Anthony Pigliacampo. "We're pretty psyched about...
...sales pitch to suit a buyer who might never even sit in the driver's seat. "When we get in contact with a customer, we show the backseat as well," says Kronschnabl. "We don't only focus on the driving experience because the [hired] driver experiences the driving; the owner experiences the backseat." Because the backseat rather than the driver's seat is a big selling point, unlike in most markets, bigger and more expensive BMW 5 Series sedans outsell the more affordable, smaller 3 Series models. This flexible approach has paid off for BMW, which finished the year...
...fact that Indian companies are relative unknowns in many parts of the world hasn't helped. Castelli says that one problem marketing the TCS brand name in Latin America has been that tata in Spanish means "daddy." "Nobody knew if we were talking about our father or the company owner or what," Castelli says. "It took time to explain that Tata was an Indian IT company...
...Felipe's requests is that customers still pay with cash for orders under $10—although Tom Brush, co-owner of the restaurant, clarified that they won't deny credit card payments for orders under...
...Center’s ongoing work in Vietnam encouraged the donation, according to Chang. After reading reports on socioeconomic development from the Ash Center’s Vietnam Program, Peter Sondakh—the billionaire owner and director of the Rajawali Corporation—had approached the Kennedy School to perform a similar competitive analysis of Indonesia. The initial report that Sondakh requested will be completed by the end of the month...