Word: owners
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Dates: during 1970-1979
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...stone-broke metropolis ponied up an estimated $100 million to provide the likes of 6,900 parking spaces and an electronic Scoreboard for the fans, expansive lavender-carpeted dressing rooms for the players and a plush lounge, featuring overstuffed chairs in the shape of fielders' gloves, for the owner's guests...
...Atlanta, the Braves' new owner, a tough-minded, salty-tongued communications czar and yachtsman named Ted Turner, signed up the game's most sought-after right arm in a reported $1 million deal engineered by-of all people-a fan who took the negotiating authority upon himself. With one stroke of the pen, the moribund Braves had a bright new look. The signee was a handsome, 30-year-old, bubble-gum-chewing pitcher named Andy Messersmith, a free spirit and free agent whose victorious legal battle against baseball's "reserve clause" was reshaping the entire sport...
...such pretty nuances were nearly overwhelmed this spring by a tide of events that is sweeping through big-time professional sport. A mood of emancipation has changed the basic player-owner relationship. Pro football, basketball and hockey-under legal pressure-are all in various stages of changing the traditional serfdom in which owners have held players...
...player plays out his option-performs for a full season without signing-the contract cannot be extended again by the club. Thereupon the player becomes what none of the former greats of the game could ever hope to be-a talent who can sell himself to any owner willing to meet his price. (The celebrated Catfish Hunter case of 1974 was different. Hunter was declared a free agent by Commissioner Bowie Kuhn because Oakland, in declining to pay part of Hunter's salary to a company he had designated, failed to live up to its contract with...
...consequence of this wrangling is turmoil in the higher salary brackets. Early this month, outspoken Outfielder Reggie Jackson (TIME cover, June 3, 1974) was traded to the Baltimore Orioles by the penny-pinching owner of the Oakland A's, Charlie Finley, who argues that "too many stupid owners are willing to pay astronomical salaries." To the Orioles' dismay, Jackson, who averaged 31 homers and 91 runs batted in during his eight years with the A's, has so far refused to report to his new ball club. He says he will not come until they compensate...