Word: oxfam
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...says. "This has changed our life." Not everyone agrees with Prahalad's theory that the lower classes will benefit from being part of mainstream global trade. "To suggest this is a panacea for poverty reduction is really not justified," says Ashvin Dayal, East Asia director for the antipoverty group Oxfam UK. "Selling to the poor and serving the poor are not exactly the same thing." Oxfam is wary that aggressive corporate marketing might displace existing local products or encourage overspending by those who can least afford it. He cites potential for harm, for example, in unhealthy but heavily marketed candy...
COMMIT TO THE TASK. Oxfam and many other leaders in civil society have embraced the goal of Making Poverty History. The world as a whole needs now to embrace the goal...
...guide: WHAT KIND OF HELP IS NEEDED NOW? While immediate relief needs are being addressed, long-term development work - rebuilding schools, making microloans to rejuvenate businesses, providing trauma counseling - has barely begun. Large international charities with development projects in places like India, Sri Lanka, Thailand and Indonesia include Oxfam, care, Save the Children and World Vision. "Emergency aid is vital, but we can't just rebuild the poverty that was there before," says Oxfam spokesman Brendan Cox. "We have to aim for reconstruction plus." HOW DO I PICK A CHARITY? If you already support a charity that works...
WHAT KIND OF HELP IS NEEDED NOW? While immediate relief needs are being addressed, long-term development work--rebuilding schools, making microloans to rejuvenate businesses, providing trauma counseling--has barely begun. Large international charities with development projects in places like India, Sri Lanka, Thailand and Indonesia include Oxfam, CARE, Save the Children, World Vision and the International Rescue Committee. "Emergency relief is sexy, but people need sewers and roads and health clinics," says Daniel Borochoff, president of the American Institute of Philanthropy...
...million to relief charities as well as in-kind support to Electriciens sans Frontières, which is sending 15 electricians and more than 50 diesel-fueled generators to help restore power in Sumatra and Sri Lanka. Aid groups have been heartened by the outpouring of corporate generosity. Oxfam International's British chapter has been so overwhelmed by donations that it's still counting the money. "The response this time from corporations has been much larger than usual," says spokeswoman Anna Mitchell. But with the tsunami-torn countries facing a long, slow, painful recovery, Oxfam and other groups hope this...