Word: oxford
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...study is being run by Neurosense, a consulting firm based in Oxford, England, and a leader in the fast-growing industry called neuromarketing. Neuromarketing uses neuroscience--particularly fMRI scanners--to better understand how our brain reacts to advertising, brands and products, reactions that for the most part occur subconsciously. The burgeoning ability to understand how the black box of the brain processes images and messages and reaches decisions potentially gives marketers a new tool to fine-tune ads and marketing campaigns, bolster and extend brands and design better products. "It can give valuable information that's not particularly easy...
English 168d operates on a different wavelength from other Harvard courses. Professor of the Practice of Literary Criticism James Wood—Harvard-speak for "I don't have a Ph.D."—James Wood does not assign texts. To assign, according to the Oxford English Dictionary, is to "allocate a task or duty." James Wood does nothing of the sort. He simply suggests reading, then—five minutes into every class—asks whether students have found the time to complete it. When students sheepishly admit that they just couldn't fit those hundred pages into...
...passenger on the American Airlines flight 11 that crashed into the World Trade Center. Hennessy had been flying to Los Angeles for a business trip and planned to surprise Corcillo with a visit. Corcillo recalled his blue-eyed friend who was often found wearing baggy pants and Oxford shirts as a “blast to have around.” “He threw the best parties ever,” Corcillo said with a chuckle about their undergraduate years. “He was always the best dancer and the best DJ also.” Hennessy...
...study is being run by Neurosense, an Oxford-based consulting firm that's a leader in the fast-growing industry called neuromarketing. Neuromarketing uses the techniques and technologies of neuroscience - particularly FMRI scanners - to better understand how our brains react to advertising, brands and products, reactions that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products...
...modern sense, you couldn't ask for a more qualified crown princess than Masako. Daughter of a Japanese diplomat, educated at Harvard, Oxford and the University of Tokyo, Masako was so dedicated to her budding career in Japan's Foreign Ministry that she rebuffed Crown Prince Naruhito's engagement proposal for five years before finally marrying him in 1993. "I thought she was so striking and cool," says Harumi Kobayashi, a fan who has published three books on Masako...