Word: oxo
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Dates: during 1930-1939
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...Bovril." Bovril slogans can be didactic ("Bovril puts beef into you"), appositive ("The world-famous beef-tea"), enticing ("Bovril tickles the palate"), or purely comic ("Take Bovril and keep up to Pa," with a picture of a small boy standing on a bottle of Bovril). Competing beef extracts-like Oxo, which comes in cubes, Lemco, in crocks, or Beefex-have never endangered Bovril's prestige. Hitherto, Bovril sales in the U. S. and Canada have been handled by Harold F. Ritchie, "world's greatest salesman," who owns Eno's Fruit Salt (morning-after tonic), Pompeian Cream (face...