Word: oxygenate
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...CHERYL MILLS THEN: Female Clinton lawyer in a trial full of men. NOW: Senior vice president at media firm Oxygen...
...workman here the other day," Laybourne says at her office in Oxygen's loftlike downtown Manhattan headquarters (very new-media-start-up, very exposed-pipes-and-brick). "He said, 'Hmmm. Network for women. What're you going to do, fashion?'" Not exactly. When the channel launches on Feb. 2 (the date, 02/02, plays off the chemical symbol for oxygen), it will offer a mix of talk shows, comedy and women-oriented finance, sports and consumer shows, from a positive, sister-solidarity perspective. What "fashion" there is comes in forms like a comic riff on the empowering influence of a little...
...concept through which Laybourne, at Nickelodeon, may have changed cable. Nick's current slogan, "I believe in Nick, 'cause it believes in me," while a little dubious (do fourth-graders taking tests psych themselves up by remembering that a Viacom subsidiary believes in them?), sums up the philosophy neatly. Oxygen is applying that lesson with an ad campaign that stresses "great reasons to be a woman" ("No back hair," "Baby's first word: mama") and has bought a Super Bowl spot. It's also leveraging its website by taking programming and topic suggestions from women online, which it claims will...
...SAFE SIDE Surgery may have just got safer. Doctors have discovered that simply adding more oxygen to the mix of gases patients breathe while they're under the knife can cut in half the incidence of wound infection--a serious complication that can prolong hospital stays and even result in death. Among other things, the added oxygen helps white blood cells fight off bacteria. The news comes just three months after the same researchers found that upping oxygen also halves the rate of postoperative vomiting and nausea. The cost of oxygen? Less than 3[cents] a patient...
...beginning to look that way. Today's Web offers a distaff cornucopia much like the practicality oriented formula in women's magazines. Behind giants such as iVillage, Women.com Chickclick.com and Oxygen lies a universe of specialized "affinity portals": fashion and beauty sites like Eve.com and Sephora.com BestSelf.com for weight management; TheKnot.com for weddings; Stork.com for baby gifts...