Word: oxygenated
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Many of today's alternative approaches are clever updates of old techniques. As part of the launch of new talk shows hosted by Isaac Mizrahi and Carrie Fisher, respectively, women's cable network Oxygen has dispatched ice-cream trucks to cruise the streets of New York City and Los Angeles and give out specially labeled popsicles and vitamin waters touting the coming broadcasts. Procter & Gamble sent out a trailer of elegant, air- conditioned Porta Potties, complete with hardwood floors and aromatherapy candles, to state fairs last summer to extol the virtues of Charmin toilet paper. Bottled-water producer Evian paid...
...moment in Chinese music history, but the two-day Snow Mountain Music Festival, which got rolling Aug. 17 on a picturesque mountainside in southwestern China, may have set the record for the highest-altitude outdoor rock concert. The thin air at 12,000 ft. had Beijing rocker boys taking oxygen hits onstage between songs. There may have been 100 times the crowd at Max Yasgur's farm in 1969, but China's Woodstock can boast at least one thing in common with its American counterpart: the mud. It had been raining in Lijiang for a solid month. Not far from...
Many industry watchers believe that the fuel of the future for powering electric cars will be hydrogen. Special fuel cells can combine hydrogen with oxygen to produce electricity, driving a motor that can spin the wheels of the car much more quietly than a gas engine can. The only thing spewing from the tail pipe is water--pure enough to drink. Because fuel cells and electric motors are more compact than bulky internal-combustion engines, the new technology will free up the shape and design of cars...
...Snow Mountain Music Festival, which launched on Aug. 17 on a picturesque mountainside near the town of Lijiang in China's southwestern Yunnan province, may set the record for the highest altitude outdoor rock concert. The thin air at 3,700 meters has sickly Beijing rocker boys taking oxygen hits onstage between songs. The crowd at Max Yasgur's farm in 1969 may have been a hundred times bigger, but "China's Woodstock" can boast at least one thing in common with its American counterpart: the mud. It's been raining in Lijiang for a solid month. Not far from...
...nine-volt batteries. The Korean stage crew shrugs its apologies, and we start our set. The rain reaches a crescendo in our second song but the audience's spirits aren't dampened. Heads bang, a few brave souls surf the crowd, and we manage not to pass out from oxygen deprivation...