Word: oz.
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...self-indulgent America, blind to the consequences of its economic management, has been steadily hardening since the late 1960s. Until then, the non-Communist world had lived fairly comfortably with a system of currency exchange rates pegged to the dollar, whose value was fixed in gold (at $35 per oz., a price that seems ridiculous today). That system might not have lasted in any case; even in the early 1960s there were worries about American balance of payments deficits and an outflow of gold from the U.S. But Lyndon Johnson put an intolerable strain on the system by fighting...
...which fit nicely under mattresses, and the small $62 Napoleon d'Or and minuscule $46 demi-Napoleon coins, which can be conveniently secreted-and transported -in the traditional sock. In the past month, bidding for gold has brought the price to a near record $188 per oz. on the Paris market...
...Product Code) symbol, by which the computer system identifies the product, brand name and other pertinent information about the item. (The store manager can program into the computer price changes for specials or daily fluctuations.) Then the computer prints out both the name of the item (say, one 4-oz. can of sliced French beans) and the price on the receipt list...
Spending $500 million to expand in the beer business, Miller introduced the 7-oz. "pony" bottle and bought the Lite label for its low-calorie brew, which became a runaway success; Miller staged a high-budget ad campaign that featured Mickey Spillane and ex-Football Star Bubba Smith to give a macho image to Lite. In order to crack the highest-priced market segment, which has been dominated by Anheuser-Busch's Michelob and imports, Miller last October began national sales of Lowenbrau made under license in its U.S. breweries...
...answers to questions seem to change from day to day, his big speeches to drift away by the next week. But the budget is hard fact printed in cold type. You can feel it and rime it, a 7-lb. 10-oz.. 2,050-page document between stolid beige covers. You can profile a good portion of this nation by journeying patiently through its ranks of numbers. There is something final and real about it, and the sense here is that this one has captured a good piece of Jimmy Carter's quicksilver soul...