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...damn the beer. Samuel Adams' $120 Utopias, in a ridiculous copper-covered 24-oz. (710 mL) bottle meant to resemble an old-fashioned brew kettle, looked like the perfect candidate for a smackdown. First off, it's barely a beer. It's not carbonated like a Bud but aged in oak barrels like scotch, and it has a vintage year, like a Bordeaux. It is also unbelievably delicious--like a port flavored with malt and a touch of bite from the hops, and somehow light, complex and free of any alcohol sting, despite having six times as much alcohol content...
Beer $120 24-oz. bottle of Samuel Adams Utopias...
...ULTIMATE TASTE TEST Our man samples some of the costliest comestibles [This article contains a table. Please see hardcopy of magazine.] THE PRICE $120 24-oz. bottle of Samuel Adams Utopias beer $50 3-lb. container of the Best Butter on Earth $182 A set of two 500-mL bottles of Lambda olive oil WHY IT COSTS SO MUCH The brandy-colored beverage is a blend of malts aged in wood, then finished in sherry and Madeira casks The Five Star Butter Co. makes its lavish 83%-butterfat product from fresh, unpasteurized milk Hand-extracted from Koroneiki olives...
When making a bat for Ichiro, for example, Kubota shaves it to 31 oz. to 31.75 oz. (880 g to 900 g), taking into account the 0.25 oz. (7 g) of lacquer that will be added. He places the sweet spot--the point of peak springiness--2 in. to 2.4 in. (5 cm to 6 cm) from the top, which is where Ichiro wants...
...Works bring to the table? Clorox spent about $20 million to develop the products--all-purpose, dilutable, bathroom, toilet-bowl and glass-and-surface cleaners. But perhaps most significant, Green Works products are priced at a 15% to 20% premium compared with conventional ones (suggested retail price for 32 oz. [1 L] of the all-purpose cleaner is $3.39). "The prices are much lower than for products typically found in Whole Foods," Peiros says. "Consumers will be getting a great product at a cheaper price, so if I were one of those companies, I'd probably feel a little concerned...