Word: oz.
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...Weighing just over 8 oz. with battery and SD card, it fits nicely in the hand. Its organic light-emitting diode (OLED) screen is bright and easy on the eyes. I preferred not to use the talking menus, but liked the overall user interface...
...grown through a careful combination of solid value pricing, attractive packaging and a steady stream of new products. Such new health-conscious items as Diet Decaffeinated Green Tea have thus far not cannibalized sales of its reliable iced-tea flavors. Almost all the drinks come in oversize 24-oz. cans, with the 99¢ price painted on the front to prevent retail markups, and each flavor gets a distinct look. "Arizona's marketing has been in eye-catching, aesthetically pleasing packaging," says Gary Hemphill, managing director of Beverage Marketing Corp., a research and consulting firm. "To win that shelf battle, your...
...brand, so Vultaggio needed a way to distinguish his iced tea from his new rival. He picked the name Arizona after staring at a map; his Uncle Vito had moved there to ease his asthma. Vultaggio saw pricing as his true opportunity: Why not give the consumer a 24-oz. can at the same price as Snapple's 16-oz. bottle? After developing the drink with the help of a "flavor house" in New Jersey, Vultaggio dispatched his sales force to Manhattan. "Some of those guys couldn't sell lemonade in Saudi Arabia in the summer, and they come back...
Experts agree. Americans consume 10 billion bowls of soup each year, but virtually all at home. While other chains offer soup, few have focused on it as a meal in itself, says Harry Balzer of the NPD Group. Will customers balk at the prices? The 12-oz. SoupMan containers typically sell for $5 to $7. "People just expect soup to be inexpensive," he says...
...holistic, focusing on a strong mind and spirit as well as on the body. Of the six steps in her plan (see box), only one focuses on physical exercise. Her healthy menus feature dishes like guacamole wraps and whole-wheat pancakes, and the recipes are user friendly (a 1-oz. serving of cheese is described as the size of a lipstick tube) and not too restrictive (they include ingredients that other diets would deem indulgent, like maple syrup and grated Asiago cheese). She also emphasizes mental exercise. For example, to sharpen your focus, she advises keeping a journal. "You have...