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...carbon dioxide cartridge, the shiny plastic appliance fizzes tap water into salt-free club soda. Adding flavor concentrates will make instant plain or diet cola, tonic, root beer or the popular fruit sodas. Compared with supermarket soda prices, which can soar as high as 50¢ for a 12-oz. brand-name can, Soda Stream at 15¢ per bottle is a bargain. The initial investment of $39.95 buys the mechanism and other necessary accessories...

Author: /time Magazine | Title: Tidbits | 4/12/2005 | See Source »

Company officials should have known that they were playing a very tricky game in changing Coke. When the firm first came out with 10-oz., king-size bottles in the mid-1950s, many drinkers were beside themselves. If God had wanted Coke in 10-oz. bottles, he would not have created the traditional, green-hued 6l/2-oz. bottle. "People raised hell with me and said it didn't taste the same," said Crawford Johnson, president of Birmingham's Coca-Cola Bottling Co. United. "I told them, 'We put the same ingredients in it that we put in the little bottle...

Author: /time Magazine | Title: Coca-Cola's Big Fizzle | 4/12/2005 | See Source »

...years has become the bane of pregnant women because of its accumulation in popular fish like tuna. As with lead, adults can process an impressive amount of mercury before major damage is done. Not so fetuses. In 2004 the Federal Government warned pregnant women against eating more than 6 oz. of albacore tuna a week. Unfortunately, that warning came a few months after the birth of my first child--which meant I spent the next 72 hours frantically weighing piles of fish flakes to determine how much damage my weekly tuna sandwich might have inflicted on my wee son during...

Author: /time Magazine | Title: Earth Mothers on Patrol | 4/10/2005 | See Source »

...most talked about new products in the industry, roiling competitors, realigning expectations and even prompting lawsuits--from Botox maker Allergan, which disputes StriVectin's advertising claims, and from StriVectin itself, against alleged copycat marketers pushing similarly named knock-offs. Priced at a hefty $135 per 6-oz. tube, StriVectin, made by privately held Klein-Becker, a division of Salt Lake City, Utah-- based weight-loss-supplement maker Basic Research, last year tallied an estimated $60 million in sales, almost double the sales that a new skin-care product typically generates in its first year in U.S. department stores, according...

Author: /time Magazine | Title: Marketing: The War on Wrinkles | 4/3/2005 | See Source »

...first antiaging cream to spark a frenzy with better-than-the-rest claims. Crème de la Mer, bought by Estée Lauder in 1995, was the first cream to become a cult favorite. Made with sea kelp, La Mer sold for more than $150 for a 2-oz. jar, the first skin-care product to break that price point. Another big push came with the publication of well-known dermatologist Dr. Nicholas Perricone's book, The Wrinkle Cure, in 2000 and the launch of his pricey line of skin-care potions. (Perricone just opened a flagship store on Manhattan...

Author: /time Magazine | Title: Marketing: The War on Wrinkles | 4/3/2005 | See Source »

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