Word: p
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Dates: during 1960-1969
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...American crop. India has always seemed to be dismaying proof of the Malthusian thesis that the world's population must inevitably increase at a faster rate than its ability to sustain itself. As recently as two months ago, that specter was evoked by British Novelist C. P. Snow: "We may be moving-perhaps in ten years-into large-scale famine. Many millions of people in the poor countries are going to starve to death before our eyes. We shall see them doing so upon our television sets...
...will be the first woman to live in a male college since the twelfth century," John P. Russo '64, a Dunster House tutor in English said. "Neither Oxford nor Cambridge allowed women residents," he added...
...P. & G. was ready to introduce a disposable diaper called Pampers. Since then, sales have climbed to more than $30 million a year, and the company has been unable to keep up with demand. It operates two Pampers factories and will add a third this year. For lack of manufacturing capacity, it has not even begun to sell the diapers in the South or Far West...
Competition in the disposables field is becoming fierce, but P. & G. commands at least three-quarters of the market. Among other throwaways, Johnson & Johnson's Chux is a distant second. Playtex and Borden Co. have similar products. Scott Paper is testing its "babyScotts," a two-part assembly consisting of a permanent outer panty into which fits a disposable diaper. Kimberly-Clark, maker of Kleenex, is test-marketing Kimbies, which differ from Pampers and Chux in that they have adhesive tabs that do away with the need for safety pins. Officers of Kimberly-Clark estimate that the total diaper market...
...surprisingly, Shiffert turns up his nose at Pampers. He points out that the plastic outer covers have to be removed before the paper filler is flushed down a toilet, and that it sometimes clogs up plumbing. P. & G. executives contend that clogging seldom if ever occurs. Some time ago, Shiffert's group hired a Manhattan market-research firm, Drake Sheehan/Stewart Dougall, which concluded that the No. 1 need of the diaper service is to develop an odor-free container. That task has been entrusted to the Arthur D. Little Inc., a management-consultant firm, and Shiffert claims that such...