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...experiment," says P&G spokesman David Bernens. "We're playing with it and seeing how people respond." Marketing for feminine-hygiene products always presents a particular challenge, since riding the cotton pony is nobody's favorite topic of conversation. (Unless you count some feminist academics.) Menstruation remains, if not taboo, then still pretty damn awkward to talk about. Hence the number of euphemisms this story employs. (See the best and worst Super Bowl commercials...

Author: /time Magazine | Title: The New Tampon Ad: What If Men Used Them? | 6/30/2009 | See Source »

Mostly, Zack16 is an interesting exercise in finding a side door into a difficult conversation. The online videos refer to the situation only obliquely - Zack doesn't say the name of the new body part he has acquired until the very end. And P&G has no plans to move the campaign to a more mainstream media outlet. "There's always a small group of people who say, 'I don't want to think about this or talk about this, and I don't think it should be on TV at all,' " says Bernens. For now, those viewers can relax...

Author: /time Magazine | Title: The New Tampon Ad: What If Men Used Them? | 6/30/2009 | See Source »

...time to figure out the plot and forestall the attacks. Novelist Tom Clancy, after all, published the idea in 1994. Unlike the rest of the Bush Administration, Gates - the best Secretary of Defense since George C. Marshall, if not ever - has kept us safe since being sworn in. David P. Vernon, TUCSON, ARIZ...

Author: /time Magazine | Title: Judge and Jury | 6/29/2009 | See Source »

...time to figure out the plot and forestall the attacks. Novelist Tom Clancy, after all, published the idea in 1994. Unlike the rest of the Bush Administration, Gates - the best Secretary of Defense since George C. Marshall, if not ever - has kept us safe since being sworn in. David P. Vernon, Tucson, Ariz...

Author: /time Magazine | Title: Inbox | 6/29/2009 | See Source »

Urban Dictionary, a Web site that defines slang words and phrases, has a single listing for Domna: “Female gatekeeper of freshman dining halls. She swipes your cards and steals your hearts. Domna - the dominator.” And in 1998, a Crimson article by Amanda P. Fortini '98 included “try to get into Annenberg for lunch, just to see Domna again,” in a list of 100 things to do before graduating...

Author: By Molly M. Strauss, CRIMSON STAFF WRITER | Title: Annenberg Gatekeeper Steps Down | 6/25/2009 | See Source »

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