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...which account for 85% of the tuna sold in the U.S.--are fighting back with plans for a marketing campaign that will spotlight the nutritional benefits of the low-fat, no-carb and omega-3-rich seafood. Test runs of TV and radio commercials in Pittsburgh, Pa., and St. Louis, Mo., for the proposed "Tuna. Smart catch" campaign last year temporarily boosted sales with their implied message that you can have your tuna and eat it too--safely. The ads omitted the neurotoxin issue altogether...
MARTIN H. GINGOLD Warminster, Pa...
EDWARD R. WAXMAN York, Pa...
...drummer Taylor-Fukami was out of place in the high-energy set. Though Taylor-Fukami’s singing was disappointing, so too was her drumming in the rest of the set, which remained stiff and noticeably imprecise when she played along to the electronic beats pumped through the PA. But despite a few dull moments, The Go! Team pulled all the strings out with their massive dance-floor-stomping encore (closing with crowd favorite “Ladyflash”) that had the audience all smiles and sweat; they proved to be a true breath of fresh...
With luck, the next presentation of Masquerock will feature a functioning PA system and more Butterfingers and Bud Light. Nonetheless, as Thursday’s concert stood as the inaugural Masquerock, it set an impressive precedent for the Masquerocks in years to come...