Word: pabst
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Dates: during 1950-1959
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Full of good spirits, the Pabst Brewing Co. has for years sent out postcards offering six free cans of beer to new residents of Milwaukee. Nobody ever turned down Pabst's friendly gesture, until last June. Then Dr. James Norwood, new pastor of the Greater Milwaukee Baptist Temple, shot off a heated refusal to Pabst's president : "It is a shame the clergy has sunk so low" that Pabst would "think the clergy would drink the damnable stuff." But last week Pastor Norwood and six other ministers attending a tristate Baptist Fellowship meeting in Milwaukee paid a surprise...
After a fast-talking Pabst guide led the spies past the plant's mixing kettles of hops and malt, Norwood caustically observed: "It destroys the potency of God-given foods." When the guide meekly suggested that beer actually was 90% water, Norwood obviously saw this only as "a trick of Satan to delude the public." In the noisy bottling house, as the cans and bottles rattled and banged through a maze of conveyor belts, a Baptist voice was heard above the din: "This canning process shows the genius of man to produce a product, and the cleverness of Satan...
Having safely gotten past the Hospitality Bar, where Pabst dispenses free beer to guests, the seven ministers met Production Vice President Lewis P. Weiner, who tried to convince them that "there is a great difference of opinion as to whether beer is an intoxicating beverage." Norwood knew better. "I've gotten drunk from it," he said, coolly explained that he once was a heavy drinker but was saved by the ministry. Said Weiner: "I'm glad you could come; it shows a spirit of broad-mindedness." Replied Norwood: "Even football teams send scouts to see the enemy...
...days in Hitler's headquarters in Berlin, at the end of World War II. Facts are respected wherever facts are known, and the fiction is laid in with a sober sense of historical responsibility. Hitler is not ridiculed; Erich Maria Remarque, who wrote the film, and G. W. Pabst, who directed it, have had the good taste to realize that a man who caused the deaths of millions is nothing to be laughed at. Yet neither is the Führer granted the Götterdämmerung he sought to stage...
...Marshall S. Lachner. 41, was named president of the Pabst Brewing Co. to replace Harris Perlstein, who will continue as chairman. Born in Illinois and educated at Northwestern and Wharton School of Finance, Methodist Elder Lachner knows little about beer. But he is an old hand at selling, was with Colgate-Palmolive for 16 years, where he ended up as vice president of the keenly competitive soap division. Chief reason for the change at Pabst: it slipped from third to fourth place, behind Schlitz, Anheuser-Busch, Ballantine...