Word: pabst
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Dates: during 1950-1959
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...party may, by law, bump an advertiser off the air if it wishes-but it must then pay the sponsor the entire cost of the program, plus commissions. In taking over a 45-minute nighttime period next month, the Republicans must not only pay an $80,000 rebate to Pabst beer, but also take the risk of irritating and alienating voters who had been expecting to watch a prizefight rather than Eisenhower...
Dartmouth is the defending champion, but its arch rival, Middlebury, will be there also. Amherst, Cornell, Harvard, M.I.T., Norwich, Princeton, R.P.I., Union, Williams, and Yale will also compete for the winner's cup donated by Fred Pabst, Bromley owner...
Whole Cloth. Pabst Brewing Co. put on the market a dry-cleaning powder which literally eats stains from clothing. An enzyme, the powder will digest stains made by eggs, milk, chocolate, coffee, beer. One drawback: if used on a synthetic fabric with a protein base, the powder will eat up the cloth. Price of "Exzyme": $4.50 a pound...
Husing also saw numerous fight "patterns" which evidently escaped the boxing writers. Perhaps his most objectionable habit, which he shares with a number of announcers, is the heavy-handed commercial: "The crowd roars its approval, as you'll roar your approval when you try Pabst beer." And, between rounds, "I'll bet they (the fighters) could go for some Pabst beer right...
...difficult to see how an announcer can broadcast a 15-round fight and not use once such terms as uppercut, bobbing, right or left cross, and hook. And it was indeed unfortunate that the Pabst people could not have acquired the services of Bill Corum or Sam (no relation) Taub...