Word: pabst
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Dates: during 1950-1959
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MONEY-LOSING PABST Brewing Co. (sales: 2.9 million bbl.) will jump from eighth place among U.S. brewers to third or fourth by picking up profitable Blatz Brewing Co. from Schenley Industries, Inc. for $14.5 million and 200,000 shares of Pabst (price: about $10 a share). Schenley also gets warrants to buy 350,000 shares of Pabst for $10 to $12.50 until mid-1966, may thus one day become biggest Pabst shareholder...
Your May 26 story on Pabst's 100 millionth barrel celebration in Mettenheim, Germany, presented an interesting point of view on the value of corporate celebrations that involve the press. There is, as I'm sure you're aware, another side to the story...
...Pabst Brewing...
Right from the start, the Pabst junket was as hopped-up as enterprising public relations men could make it. In Milwaukee, before boarding the plane, newsmen walked on a red carpet into the Pabst plant to watch Wisconsin's Governor Vernon Thomson bung the golden 100 millionth barrel of beer. "We had to delay production two months to make sure the golden barrel did not get away from us," cracked a Pabst man. At lunch the party blinked at the deadpan declaration of Pabst President Harris Perlstein: "This golden barrel is the golden symbol of peace...
...grind of pleasure never let up for the next two days. In Mettenheim for the presentation of the golden barrel, the newsmen blearily watched a maypole dance, listened to a glockenspiel band, and sipped beer. When the local burghers clapped at a speech by the U.S. consul general, one Pabst man said incredulously: "For God's sake, these people are taking us seriously...