Word: pabst
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...reassess their marketing strategies, and nearly all the well-known firms to bring out new brands to curry the customers' fickle favor. Small regional brewers can scarcely keep afloat, with the result that sales are increasingly concentrated among the Big Five. Since 1972, Anheuser-Busch, Miller, Jos. Schlitz, Pabst and Coors have increased their combined share of the market from 55.5% to just over 70% last year...
Milwaukee's Pabst, with sales off from 17 million bbls. to 16 million last year, is also looking for a compatible partner. President Frank DeGuire, a onetime Marquette University law professor, says he would welcome a company "with deep pockets." Management is fighting a takeover bid by APL Corp., an $80 million New York-based manufacturer of tissue paper, plastics and vitamins. DeGuire thinks APL is too small. He reckons that Pabst, which is strong in the Midwest but weak elsewhere, will have to spend $150 million to build a new brewery, an additional $80 million to expand existing...
Some beer drinkers recall the days of repeal, when there were 700 American breweries; now there are only 48. If trends continue, the top five companies (AnheuserBusch, Schlitz, Miller, Pabst and Coors) will have about 85% of the beer market by 1985. Traditionalists are full of memories of things Pabst, and no newfangled "light" beer with fewer calories and indistinct taste will substitute for the Real Thing. Those who like the lighter brews are quick to criticize the weighty liquids that they equate with...
...propensity to date other men unnerves Gene. His sexual and romantic fidelity evidently is superflous to her, for she engages in dalliances with all comers. The coup d'grace occurs when Gene arrives home to find Lou sharing a Pabst Blue Ribbon with dapper Steven Alexander, math teacher at Boyton University. His outraged reaction and her unwillingness to be relegated to one man precipitate the couple's breakup, an event that sends the free-lance student reeling through Maine, Iowa, and California...
Springtime is the time for birds, bees, young love. But not in Boston. In Boston it's springtime for H-tler. In Boston it's a whole 'nother smoke. It's a different ballgame--springtime rock howls in like a crewcut pick-up truck full of rednecks full of Pabst and Seconal. Scary...