Word: pabst
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Full of good spirits, the Pabst Brewing Co. has for years sent out postcards offering six free cans of beer to new residents of Milwaukee. Nobody ever turned down Pabst's friendly gesture, until last June. Then Dr. James Norwood, new pastor of the Greater Milwaukee Baptist Temple, shot off a heated refusal to Pabst's president : "It is a shame the clergy has sunk so low" that Pabst would "think the clergy would drink the damnable stuff." But last week Pastor Norwood and six other ministers attending a tristate Baptist Fellowship meeting in Milwaukee paid a surprise...
After a fast-talking Pabst guide led the spies past the plant's mixing kettles of hops and malt, Norwood caustically observed: "It destroys the potency of God-given foods." When the guide meekly suggested that beer actually was 90% water, Norwood obviously saw this only as "a trick of Satan to delude the public." In the noisy bottling house, as the cans and bottles rattled and banged through a maze of conveyor belts, a Baptist voice was heard above the din: "This canning process shows the genius of man to produce a product, and the cleverness of Satan...
...days in Hitler's headquarters in Berlin, at the end of World War II. Facts are respected wherever facts are known, and the fiction is laid in with a sober sense of historical responsibility. Hitler is not ridiculed; Erich Maria Remarque, who wrote the film, and G. W. Pabst, who directed it, have had the good taste to realize that a man who caused the deaths of millions is nothing to be laughed at. Yet neither is the Führer granted the Götterdämmerung he sought to stage...
...Marshall S. Lachner. 41, was named president of the Pabst Brewing Co. to replace Harris Perlstein, who will continue as chairman. Born in Illinois and educated at Northwestern and Wharton School of Finance, Methodist Elder Lachner knows little about beer. But he is an old hand at selling, was with Colgate-Palmolive for 16 years, where he ended up as vice president of the keenly competitive soap division. Chief reason for the change at Pabst: it slipped from third to fourth place, behind Schlitz, Anheuser-Busch, Ballantine...
...Leaders. During the war, when demand soared way above production, Anheuser-Busch's sales division had become lazy. With peace and competition, Milwaukee's hustling brewers shot ahead. By the end of 1946, Pabst was on top, though only by a bare 20,000 bbls. Busch was stunned. The next year he pushed sales and production up to 3,608,738 bbls. But still Anheuser-Busch skidded into fourth place. A new leader, Schlitz, took over and kept on top for six straight years...