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...Custer's Last Fight. Never has there been such whooping, shooting and scalping. Reason: at a time when nearly everything else in the U.S. economy is bubbling and foaming up, beer sales are going down. Thus, every U.S. brewer, from the Big Three national giants-Anheuser-Busch, Schlitz, Pabst-on down to the smallest local brewery is on the warpath, each trying to scalp the others in the fight for sales. At the top of the heap, and battling to stay in the No. 1 spot, is Anheuser-Busch's President August Anheuser Busch Jr., grandson...

Author: /time Magazine | Title: CORPORATIONS: The Baron of Beer | 7/11/1955 | See Source »

Milwaukee's Schlitz, which once loaded its beer with vitamin D, is spending millions on TV advertising, has brought out 16-oz. cans to tempt the home market, and a new, specially treated paper cup to make beer taste better at ball games. Milwaukee's Pabst also has half-quart sizes, is pushing an "Ice-Pak" beer cooler for the summer trade and a new "four-pak" carton, has even set up a special "gustametric" laboratory to test beer flavor on a scientific basis by charting the tastes of a dozen beer drinkers. Together, Pabst and Schlitz have...

Author: /time Magazine | Title: CORPORATIONS: The Baron of Beer | 7/11/1955 | See Source »

Handy Coolers. Light, expendable cartons to keep beer cool on hot-weather picnics are being put out by Milwaukee's Blatz Brewing Co. and Pabst. The Blatz carton, made of cardboard laminated to aluminum foil, carries a dozen cans of beer, has a Pliofilm bag along the bottom for ice, and sells for 15?. The Pabst carton (no extra cost) is a regular 24-can case lined with waterproof, resin-impregnated paper. Crushed ice, scattered among the cans, chills beer in 30 minutes...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Jun. 14, 1954 | 6/14/1954 | See Source »

...Fred Pabst, 84, retired as chairman of the board of Milwaukee's Pabst Brewing Co., leaving the company without a Pabst as an officer for the first time in 88 years. Remaining as president is Harris Perlstein, 61, a chemical engineer whose skill and foresight taught the industry that uniform beer could be brewed at widely separated points, and who made Pabst ("What'll You Have?") Blue Ribbon the leader in the move toward coast-to-coast distribution of beer...

Author: /time Magazine | Title: PERSONNEL: Changes of the Week, may 31, 1954 | 5/31/1954 | See Source »

...fast-growing market. Bev-Rich Inc., backed by the makers of Valley Forge beer, has four flavors on sale in the East, expects to sell 2,000.000 cases the first year. Canada Dry is test-marketing canned Spur cola in the Phila- delphia area. In Rochester and Syracuse, N.Y., Pabst Brewing Co.'s soft-drink division launched a singing commercial campaign for "Tasty Tap-a-Cola in-the flat-top can." White Rock Corp. is selling canned root beer, lemon-lime and black-cherry pop in Los Angeles. In Chicago, Dad's Root Beer is gearing...

Author: /time Magazine | Title: MODERN LIVING: Cans v. Pop Bottles | 4/26/1954 | See Source »

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