Word: pabst
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BREWERS are racing to get into big production on the West Coast, thus cut their freight costs. Pabst will open a $15 million Los Angeles brewery by year's end; Schlitz and Anheuser-Busch will be brewing beer in Los Angeles by spring...
German Movie Director George Wilhelm Pabst, hired to restage Aïda, crammed three elephants, four camels, ten horses and a cow onstage, with 1,500 people, 2,000 Riviera palms, and a 53-ft. Egyptian statue. As a clincher, a navigable canal (representing the River Nile) stretched between the stage and the 30,000 onlookers. The singing, with Italy's current top Soprano Maria Callas as Aïda and Metropolitan Opera Tenor Mario del Monaco as Radames, was first-rate...
Verona was unwilling to leave it at that. Last week it staged a monster Trovatore, with mass movements akin to wheeling infantry; for this week, it was preparing a third Verdi epic, La Forza del Destino. Director Pabst was keeping his operation plans top secret, but Veronese had high hopes. Last time he worked on Forza (in Florence last spring), only the last-minute protests of the scandalized opera management kept him from bringing the Act III battle scenes up to date with armored cars and tanks...
Brewer Miller did not intend to be content with that. In five years, spending $25 million on expansion, he had brought his High Life brew from 20th place to a position right behind Schlitz, Anheuser-Busch, Ballantine and Pabst. Last week President Miller announced that he is starting a second $20 million expansion. Said he: "Our goal is to be the largest producer of the best beer...
...party may, by law, bump an advertiser off the air if it wishes-but it must then pay the sponsor the entire cost of the program, plus commissions. In taking over a 45-minute nighttime period next month, the Republicans must not only pay an $80,000 rebate to Pabst beer, but also take the risk of irritating and alienating voters who had been expecting to watch a prizefight rather than Eisenhower...