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...TIME, April 12, under PROHIBITION, you speak disparagingly of breweries like Pabst and Anheuser-Busch, which leads the reader to believe that they were unscrupulous in their dealings through the saloons and other agencies. Knowing the Pabst family very well, I take exception to this as they are far from anything such as you lead your readers to believe. They are very well-bred, of good culture, fine breeding, and the influence that they exerted through saloons was absolutely negligible. It might have been the saloon keeper himself but not the brewers who supplied the beverages...

Author: /time Magazine | Title: Letters: May 17, 1926 | 5/17/1926 | See Source »

TIME was far from disparaging "Pabst," which it called "classic...

Author: /time Magazine | Title: Letters: May 17, 1926 | 5/17/1926 | See Source »

Stacked in cases in what is left of the Pabst brewery (Milwaukee) have been thousands of bottles of medicinal malt tonic. Last week permits to make and sell the tonic were issued by the prohibition section of the Treasury Department to Pabst of Milwaukee and AnheuserBusch of St. Louis. Professional Anti-Saloon League furor ensued, and thus the names of two firms, once household words, flickered in U. S. minds which had almost buried them in subconscious limbo...

Author: /time Magazine | Title: PROHIBITION: Tonic for Sale | 4/12/1926 | See Source »

These facts to the contrary, notwithstanding, the morbid or wholesome craving for alcoholic content created a big, quick demand. Pabst began shipments. August A. Busch announced that Anheuser-Busch could not ship for several months. Small druggists will be. limited to five cases a week, big druggists to 25. Twelve-ounce bottles will cost about 35?. At 50?, drug store clerks in Minneapolis were the first to pass them out. Sale in Manhattan followed several days later. In Indiana, the Woman's Christian Temperance Union became hectic, threatening that "our Congress will impeach General Andrews and even Mr. Mellon...

Author: /time Magazine | Title: PROHIBITION: Tonic for Sale | 4/12/1926 | See Source »

...grain, fruit. Simultaneously wise Mark Sullivan (political critic) suggested that the eastern wets were all wrong in advocating "beer and wine" because in the West beer is dreaded as much as anything. The reason for the dread is that beer is associated with saloons. For it was brewers like Pabst and AnheuserBusch who monopolized the saloon business, controlled the licenses, exerted through the saloon an influence on public affairs. As owners of saloons, the beer men were the chief dispensers of hotter drink. Thus that part of the dry population which remembers saloon days, does not easily distinguish between...

Author: /time Magazine | Title: PROHIBITION: Tonic for Sale | 4/12/1926 | See Source »

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