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Some computer buffs might argue that video games are well on their way to replacing baseball as the national pastime. Warner Communications Inc., whose Atari unit has reaped a fortune on such electronic diversions as Pac-Man and Asteroids, apparently thinks that there is still money to be made from real-life action on a dusty playing field. Warner announced last week that it will buy a 48% share in the Pittsburgh Pirates from the team's longtime owners, the John W. Galbreath family of Pittsburgh, for an undisclosed price...

Author: /time Magazine | Title: Pac-Man and the Pirates | 1/31/1983 | See Source »

Warner is confident, however, that its formidable promotional skills can help generate new excitement about the Pirates. But it may not be easy to lure young fans from Pac-Man...

Author: /time Magazine | Title: Pac-Man and the Pirates | 1/31/1983 | See Source »

...loaded with oil stocks. Its best stock last year, SMD Industries, makes picture frames and stationery. The shares rose by 592%, mostly on the strength of SMD's rights to make school supplies and stationery bearing the likenesses of two of the year's heroes: E.T. and Pac-Man...

Author: /time Magazine | Title: The Year It Paid to Buy Bonds | 1/17/1983 | See Source »

...made of, do you?the hardware and the software and the mouse? Not a chance. The computer is made of you, lady. It's got you all inside it. You wished it here. No, not to do your taxes or to teach you German or to whip you in Pac-Man four out of five. You wished it here because the country was running low on dream time. Which provides equal time. I'm talking social equality. I'm talking freedom with a capital F, like when the railroad first rolled in 150 years ago, roaring and puffing over...

Author: /time Magazine | Title: A New World Dawns | 1/3/1983 | See Source »

...sold the cartridges and the consoles better than Warner's ten-year-old Atari. By acquiring the rights to popular arcade games like Space Invaders and Pac-Man, and designing them to fit players of its own manufacture, Atari saw its sales leap from $30 million in 1976 to $1.1 billion last year. As late as last summer it still held about 80% of the world market, and in doing so had got a lock on an enormously profitable business in which cartridges that cost only about $6 to manufacture can usually be sold for a retail price...

Author: /time Magazine | Title: Pac-Man Finally Meets His Match | 12/20/1982 | See Source »

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