Word: pac-man
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...Pac-Man and pals occupy the living room...
...practically unreal. A regular Pac-a-dream. Pac-Man, the obsessional game of pursuit and devour, is not just roaming the amusement arcade; increasingly, it is a house guest in the living room. May its fortunes increase; Warner Communications' certainly have...
Atari, which marketed a home version of Pac-Man only last month, just helped Warner Com, its parent company, post a record 57% increase in first-quarter profits. In 1982, according to San Francisco Securities Analyst Ted James, Atari, the world's largest supplier of home-video consoles and cartridges, should sell around $400 million worth of coin-operated video games and some $1.3 billion worth of the home-video consoles and cartridges. This represents a revenue for Warner almost six times that of their record business, five times that of the film division and about 47 times that...
Another big scorer will be Bally Manufacturing Corp.'s Midway subsidiary. It has sold more than 96,000 Pac-Man arcade games under a licensing arrangement with Namco Ltd. of Japan, and also holds royalty rights to virtually all Pac-Man spinoffs. Coleco Industries of Hartford, Conn., has come out with a battery-run table-top model, while Milton Bradley Co. will be offering a puzzle, a card game and a nonelectronic Pac-Man board game. In addition to a parade of toys, pajamas, lunch boxes and bumper stickers, there will be Hallmark cards and gift wrapping, Dan River...
Columbia Records' Pac-Man Fever (sample lyric: "I've got Pac-Man fever/ I'm goin' out of my mind") was No. 9 on the Billboard Hot 100 last week. Book publishers are weighing in with works like Signet's 128-page paperback guide, Mastering Pac-Man, which has put in an appearance on the New York Times bestseller list, and Pocket Books' How to Win at Pac-Man. Meanwhile, Bally last week introduced the first model of a Pac-Man pinball machine. The company hopes it will revive interest in pinballs, which...