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...Pac-Man is bursting out all over. Not only has the 15-month-old arcade game swallowed up an estimated $1 billion in quarters to become the hottest item in the video-game market, but the little yellow creature is now invading homes and spawning nearly 200 offshoots ranging from jeans to a chart-busting pop song, Pac-Man Fever...
...Pac-Man is a pie-shaped yellow figure that scores points in a video game by gobbling up dots, colorful fruits and four ghosts that inhabit its mazy world. Pac-Man, however, wilts and vanishes when one of the ghosts eats it. The game was originally developed in Japan and is based on a ravenous folk character whose appetite could never be appeased. The name comes from pahu, the Japanese word...
Retailers have been unable to keep Pac-Man cartridges on their shelves since the Atari division of Warner Communications Inc. introduced the home version in mid-March (list price: $37.95). Richard Simon, an analyst with Wall Street's Goldman, Sachs & Co., expects Atari to sell a phenomenal 9 million units this year and to take in some $200 million in the process. He predicts that Atari's Pac-Man earnings will ultimately surpass 20th Century-Fox's profits from Star Wars, the bestselling film ever made...
Another big scorer will be Bally Manufacturing Corp.'s Midway subsidiary. It has sold more than 96,000 Pac-Man arcade games under a licensing arrangement with Namco Ltd. of Japan, and also holds royalty rights to virtually all Pac-Man spinoffs. Coleco Industries of Hartford, Conn., has come out with a battery-run table-top model, while Milton Bradley Co. will be offering a puzzle, a card game and a nonelectronic Pac-Man board game. In addition to a parade of toys, pajamas, lunch boxes and bumper stickers, there will be Hallmark cards and gift wrapping, Dan River...
Columbia Records' Pac-Man Fever (sample lyric: "I've got Pac-Man fever/ I'm goin' out of my mind") was No. 9 on the Billboard Hot 100 last week. Book publishers are weighing in with works like Signet's 128-page paperback guide, Mastering Pac-Man, which has put in an appearance on the New York Times bestseller list, and Pocket Books' How to Win at Pac-Man. Meanwhile, Bally last week introduced the first model of a Pac-Man pinball machine. The company hopes it will revive interest in pinballs, which...