Word: pac
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...Pac-man proved entertaining for a half hour, and then we ran into the airport's only trouble spot-the gift shop. Liz, after convincing me not to buy my sister a pink straw cowboy hat, a silly-looking plastic sculpture of a cowboy, or a coffee mug with "Texas Longhorns" stamped on the side, hugged me good-bye and went off to her plane, not to be seen in Austin for days to come...
FROM AN ENLIGHTENED PERSPECTIVE there is nothing at all peculiar about having a passionate loneness for Pac Man Just consider for a moment the cosmic significance of propelling a disembodied mouth through a maze in search of sustenance, the primal terror of being pursued by monsters through empty, winding tunnels. Consider the psychological implications of the game like its innumerable lesser relatives, like its venerable ancestor, pinball, Pac-Man providers the clearest example you'll ever see of the theory of positive reinforcement, negative feedback Do something smart and you keep playing Do something dumb and wham' you have...
...this handy packet has a fault, it's the masterminds' regrettable tendency to gloss over the larger issues, preferring to plump for the stock phrases of money-making hype. No true follower is about to waste time reading now the tips within will help "understand the intimate nature of Pac-Man "and" use your own individual talents to design your personal Pac-Man strategy for maximum point potential." If you needed to be told about the "magnificent video game...one of the most ingenious thoroughly enjoyable games ever introduced to any public anywhere. "you probably wouldn't have gotten this...
...licks its face, and proves so endearing that money in unbelievable abundance falls on the heads of its fortunate makers. It is very hard to predict which game will be a lap jumper. Robert Mullane, president of Bally admits that he was not impressed with his first view of Pac Man, the company's most successful game. "Who plays a maze game?" he remembers thinking...
Hank Ross had another idea that everyone hoped would give the game a last, irresistible quirk of personality. This is known in the business as "the tweak. He proposed having Bally's enormously popular Pac Man, a dot-gobbling yellow disc, help the player by eating balloons on the clown's head. And so it came to pass, and a sneak preview was held at a local arcade. The results, after all of this R. & D., were disastrous. The game, renamed Kick, took too long to play, and thus took in too few quarters. To remedy this, the rate...