Word: paced
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Dates: during 1990-1999
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After the videogame, each person walked back down the hallway, and the same measurements were taken. Participants exposed to positive words had a noticeable spring in their step, researchers say, and were steadier on their feet, while those who registered the negative words moved at their pre-game pace. "Of course," says TIME medical writer Christine Gorman, "positive self-image alone isn't enough to get you through your old age in good shape," she says. "But these results are logical: If you have a positive sense of self, you are more likely to exercise and to take care...
Endorsements: Massachusetts Women's Political Caucus, Cambridge Civic Association, National Association of Social Workers, PACE, Mass. Chapt...
...doesn't care about fiscal responsibility," says a Gore adviser about Bradley. "Nobody in the world will pass Bill Bradley's plan--nobody--because it will crowd out all other government spending, including education and military readiness." Economists note that if current government spending simply keeps pace with inflation, the surplus never appears at all. Well, says Bradley spokesman Eric Hauser, "flexibility is part of the final decisions. If economic conditions change, we'll bear that into account." And besides, Hauser adds, "The Gore campaign has no credibility to analyze anyone else's budget numbers when they have...
Madison Avenue, while enjoying the skyrocketing demand, can barely keep pace with it. Agencies that used to take two to three months to craft a corporate identity are being asked to create a winning, edgy commercial in just over a week. Online brokers Ameritrade and E*Trade, which are both in the middle of hundred-million-dollar ad campaigns, have led the way in using irreverent humor to get their message across...
...growing number of European companies, including Club Med, Harrods, Aston Martin, Pernod-Ricard and Land Rover, have taken up the licensing game and are signing agreements at a furious pace. European companies are beginning to grasp that if they don't act quickly, U.S. brands could soon completely overrun their markets with new waves of licensed goods. Even a pioneer like Coca-Cola, which has been licensing in Europe since 1986, views the continent as wide-open territory. "We feel like we've only scratched the surface in Europe," says Coke spokeswoman Susan McDermott. Equity Management, the largest U.S. licensing...