Word: pacers
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...size of its products to meet demands for greater economy, the U.S. auto industry is showing strong signs of recovery. In mid-October, traditionally a flat car-buying period, sales for the Big Four were up 37% over the same period a year ago. American Motors, its Pacer "wide bodied" small car a runaway bestseller, led the way with a 53.5% increase. General Motors followed, with its new subcompact Chevette off to a fast start, with a jump of 43%. Chrysler's sales soared 33% and Ford...
...last week and the Speedway crowd already filling downtown hotels, it was a marvel that any other sport made the local papers, let alone the front page. But there, smack on page one of the Indianapolis News-for five consecutive days-was a series on basketball. The subject: Indiana Pacer Forward George McGinnis, known to the 17,000 fans who have been packing Pacer games recently as "Big Mac," "Baby Bull," or just plain "McGinnis the Magnificent...
When he is not twisting rims, McGinnis is usually bending other players. "I like physical contact," he says. "I like to take smaller guys inside where I know I can overpower them." When you collide with McGinnis, says Pacer Reserve Forward Darnell Hillman, "you wonder whether you've run into the backboard support." When finesse rather than force is required, McGinnis is equipped for that too. He has a graceful, accurate jump shot that he puts to good use for the A.B.A.'s 3-point baskets from 25 ft. out, and he often dribbles the ball the length...
Market System. American Motors, which now holds 5.3% of the U.S. auto market-the most it has ever had-is out with what it regards as its most potentially successful model: the Pacer. Glassy, small and wide, with plenty of room for passengers, the Pacer, says A.M.C.'s Gerald Meyers, "is our strongest product expression yet of giving the public what it wants." Because of the unavailability of the light-weight Wankel engine that had been planned for the car, the Pacer is still 3,000 Ibs. But, says Meyers, "we're going to get there...
...Pacer goes over well, the company plans an entire series of lightweight, economical cars designed on similar lines. A.M.C.'s think-small strategy has served the company well in the past. Its 15% sales decline last year was considerably less painful than the ones suffered by the Big Three: GM (down 27%), Ford (17%) and Chrysler (21%). While luxury cars held their own, middle-size cars did poorly, and the economy segment of the market in which A.M.C. has specialized grew from 43% to 45.3% of total sales. Thus the Pacer, A.M.C. President William Luneburg believes, "is something that...