Word: pacificism
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GOOD WORKS AREN'T ENOUGH. "You can't buy corporate social responsibility," says Richard Edelman, president and CEO of Edelman Public Relations Worldwide in New York City. "You have to do it." Amadi argues that many American companies confuse social responsibility with philanthropy. Nike long prided itself on writing checks...
Both Kaufer and Weinberg said they were astounded when they read “The Naked and the Dead,” Mailer’s first novel, a vivid depiction of war based on Mailer’s experience as a soldier in the Pacific in World War II...
Born in Budapest, Munk immigrated to Canada in his teens, after World War II. He studied engineering at the University of Toronto before launching a consumer-electronics firm in the 1950s, only to see it succumb to U.S. and Japanese competition. Munk then built a chain of resorts in Fiji...
As it relates to Asian designer labels and fashion in Asia more generally, the impact of marketing on consumerism is especially important. Asia is the land of the nouveau riche, an easy demographic to convince of the importance of symbols and status. As of the turn of the millennia, roughly...
Vietnam's pro-girl campaign depends on changing the attitudes of its own post-war baby boom - nearly 60% of the population is under 30 - who are now busy starting families. It's an uphill battle, but the country's previous success at changing attitudes is encouraging. Thirty years ago...