Word: paciolan
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...Given the importance of online ticketing, we thought we should drive the car from the front seat rather than the back," says Bob Bowman, CEO of MLB.com The league doesn't dictate how teams sell their tickets. That business, for now, is divided fairly evenly among Ticketmaster, Tickets.com and Paciolan, a ticketing software firm based in Irvine, Calif. But if the league consolidates its ticketing when these contracts expire, millions of tickets could leave the Ticketmaster stable. "It would be a dream for them to have it all under Tickets.com but probably a distant hope," says Sucharita Mulpuru, senior analyst...
...with your customers," says Tom Gillis of Capital Tickets, which runs ticketing for the Ottawa Senators hockey team and several large venues in the Ottawa area. Instead of steering buyers to Ticketmaster, the Senators keep fans on its own website (and the revenue from online ads) using software by Paciolan. Jim Royce of the Center Theatre Group in Los Angeles switched from Ticketmaster to Dallas-based Tessitura's software because it allows him to identify first-time buyers and cultivate them, sending restaurant suggestions and e-mail reminders before the show...
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